![]() ![]() Southwest is now selling flights from 13 cities in the California market. On the competitive front, it's also an unmistakable move by Southwest to cement its position in the nation's most-populous state. Santa Barbara, nestled along California's scenic Central Coast, and Fresno - near Yosemite National Park and other outdoor recreation areas - check those boxes. Leisure travelers - who have made up the bulk of those still flying since March - have increasingly looked to outdoor-oriented destinations that facilitate social distancing. The addition of Santa Barbara and Fresno also continues another trend seen across all U.S. Related: Does Southwest Airlines have hubs? Yes, but don't call them that. He said that by plugging new destinations - even smaller ones - into the carrier's unique network, "it really puts us in a different competitive situation compared to the rest of our airline competitors." "It allows us to play offense," Southwest CEO Gary Kelly said in December during a webinar with The Wings Club of New York. Southwest has seized the pandemic as an opportunity to push into new markets as many of its rivals have cut back during a dramatic drop in demand during the COVID-19 crisis.īy signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. TPG Q&A: Southwest CEO Gary Kelly chats about his legacy, new cities and change fees ![]() The additions of Santa Barbara and Fresno are part of what's been an extraordinarily aggressive route-map expansion by Southwest during the COVID-19 crisis. The carrier is offering introductory fares as low as $39 on its new nonstop routes from the cities. Southwest's Fresno schedule will feature nonstop service to both Denver and Las Vegas, with a similar number of possible onward connections. Want more airline-specific news? Sign up for TPG's free new biweekly Aviation newsletter! Each is a major base for Southwest, working as de facto hubs to allow connections to more than 50 of the airline's other destinations. Now we know.įrom Santa Barbara, Southwest will fly nonstop to Denver (DEN), Las Vegas (LAS) and Oakland (OAK). Southwest first announced its plan to serve the cities in December, but did not say then when or where it planned to fly from the cities. Santa Barbara (SBA) service will begin April 12 while flights from Fresno (FAT) start April 25. Southwest Airlines has revealed its plans for service from its two newest cities in California. ![]()
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